Hands to a Mass

The term "mass production" evokes images of mechanical, inorganic, monotonous, and cold processes. This is indeed the case when one considers the products in isolation. Conversely, the rigorous and precise engineering work carried out by skilled humans also serves to reinforce the industry.

The automobile is emblematic of Japanese industry. The aforementioned dies are capable of supplying thousands of precise parts. Steel sheets are subjected to a continuous die press process, whereby they are transformed into identical automotive components. In the die-maker factory, the engineers appear to interact with the materials in a manner that suggests a deep level of familiarity and respect. Similarly, the terms "warm," "vivid," "organic," and "humane" can be applied to mass production.