Hands to a Mass

The words "Mass Production" recall us of "mechanical, inorganic, monotonous, cold". It is true when we only see the products. On the other hand, the firm handiworks by engineers also support the industry exactly.

The automobile represents Japanese industry. Dies do supply thousands of their parts precisely. Steel sheets continuously turn to be same auto parts by die press. In die-maker factory, the engineers seem to treat the materials like living things with their hands. The words "warm, vivid, organic, humane" also fit mass prodution.